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Understand the consumer five psychological characteristics of the pursuit of perfect goods packaging design
by：Lisson
2020-11-25
Five psychological characteristics of the pursuit of perfect understanding consumer goods packaging design to understand consumer five psychological characteristics of the pursuit of perfect goods packaging design
sales is good, in which there are many reasons, not only has a great relationship and brand quality, one of for his packaging is also very critical.
especially for children's food, want to attract more spending, then it must be tough on children's food packaging design work. In fact in the market for food packaging in terms of design and production. Are have a different attitude, let us know the below. In the face of different attitude towards the pursuit of food packaging design.
first of all, the most common is the benefits of be particular about psychology.
this is the general common people, working class, and has a mature consumers' attitude toward a common psychological characteristics of the customer, this part of consumers to pursue the practical value of goods, is good at more goods, and has a certain commodity identify knowledge, for a variety of food packaging design also has its own judgment.
the second is for the pursuit of aesthetic psychology.
when consumers face a new goods, or the lack of the understanding of category of the goods they buy, the pursuit of product image of external beauty, will become the main reason for buying behavior, and commodity packaging design aesthetic feeling, color, graphics, packaging form sense is the basis of such factors as intellectuals, for example, high cultural quality of the people, will preferred packaging refined, elegant products, while others like color, composition of a rough packing, even the goods. This characteristic in decorations, stationery, cosmetics, clothing accessories, daily necessities, such as commodities reflect. The psychology of the
the third is the pursuit of fashion.
this is common in young people, white-collar consumer psychological characteristics, it is reflected in the way of life, food, costume culture, leisure, entertainment, communication and other fields. Fashion culture for young people's consumption plays a huge role in, although there are some conflict with the traditional culture, but we should know that everything has its history of development trend, we can only face can not avoid. As a packaging designers should sound knowledge about fashion and pop culture, so that we can design a contemporary packaging products.
the fourth is the pursuit of the psychology of the brand.
the reasons on the one hand is due to the famous brand product brand effect caused by the consumer the sense of attachment to product quality, reputation, another important reason is that consumers expect of self worth affirmation. In the famous brand in the price of the product composition, the proportion of the cost is not high, and including food packaging design within the brand occupies a large proportion of the intangible assets.
the fifth conformity psychology.
when there are a number of consumers to buy a commodity, can cause the attention of other consumers, they will think this commodity must have value in common, just can have more people to buy, this idea is easy to cause the conformity of consumer purchase behavior. Therefore, in the advertisements propaganda, highlight its market share or hire celebrities to do the product propaganda image spokesperson to guide consumption behavior, etc.
want to do a good job in food packaging design, the first thing to understand about how consumers have characteristics in the heart, only seize the customer's state of mind, to design a good work and improve the sales efforts. Conversion table packaging printing knowledge
sales is good, in which there are many reasons, not only has a great relationship and brand quality, one of for his packaging is also very critical.
especially for children's food, want to attract more spending, then it must be tough on children's food packaging design work. In fact in the market for food packaging in terms of design and production. Are have a different attitude, let us know the below. In the face of different attitude towards the pursuit of food packaging design.
first of all, the most common is the benefits of be particular about psychology.
this is the general common people, working class, and has a mature consumers' attitude toward a common psychological characteristics of the customer, this part of consumers to pursue the practical value of goods, is good at more goods, and has a certain commodity identify knowledge, for a variety of food packaging design also has its own judgment.
the second is for the pursuit of aesthetic psychology.
when consumers face a new goods, or the lack of the understanding of category of the goods they buy, the pursuit of product image of external beauty, will become the main reason for buying behavior, and commodity packaging design aesthetic feeling, color, graphics, packaging form sense is the basis of such factors as intellectuals, for example, high cultural quality of the people, will preferred packaging refined, elegant products, while others like color, composition of a rough packing, even the goods. This characteristic in decorations, stationery, cosmetics, clothing accessories, daily necessities, such as commodities reflect. The psychology of the
the third is the pursuit of fashion.
this is common in young people, white-collar consumer psychological characteristics, it is reflected in the way of life, food, costume culture, leisure, entertainment, communication and other fields. Fashion culture for young people's consumption plays a huge role in, although there are some conflict with the traditional culture, but we should know that everything has its history of development trend, we can only face can not avoid. As a packaging designers should sound knowledge about fashion and pop culture, so that we can design a contemporary packaging products.
the fourth is the pursuit of the psychology of the brand.
the reasons on the one hand is due to the famous brand product brand effect caused by the consumer the sense of attachment to product quality, reputation, another important reason is that consumers expect of self worth affirmation. In the famous brand in the price of the product composition, the proportion of the cost is not high, and including food packaging design within the brand occupies a large proportion of the intangible assets.
the fifth conformity psychology.
when there are a number of consumers to buy a commodity, can cause the attention of other consumers, they will think this commodity must have value in common, just can have more people to buy, this idea is easy to cause the conformity of consumer purchase behavior. Therefore, in the advertisements propaganda, highlight its market share or hire celebrities to do the product propaganda image spokesperson to guide consumption behavior, etc.
want to do a good job in food packaging design, the first thing to understand about how consumers have characteristics in the heart, only seize the customer's state of mind, to design a good work and improve the sales efforts. Conversion table packaging printing knowledge
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