The personage inside course of study reveal the beauty industry five rules

According to the data provided by the hairdressing supplies cosmetics chamber of commerce in liaoning province, shenyang alone has more than the size of a beauty salon, shenyang beauty of consumer spending in the fourth. Yesterday afternoon, hairdressing hair care cosmetics in liaoning province chamber of commerce secretary general xu xiao ying to reveal hidden rules one by one in the industry and the critique. One low cost hidden rules for profiteering xu xiao ying secretary general, told reporters that beauty salon industry is a low-cost, highly profitable industry. If a beauty salon to sell product price is the purchase price to The Times, it was quite low, it is a lot of beauty salons product price and the pleased to sent dozens of times, the most exaggerated or even thousands of times. Xu said the secretary general, in shenyang in the last few years popular 'gold embedded technology', each article is the cost price of gold. Yuan, and after entering the salon was sold into yuan a piece. In some high-end hair salon often can see a 'wella hair film, Germany imports, do a the care of the product - often yuan Yuan. In fact, the hair salon pleased is in yuan or so commonly, and it is a large bottle, at least can do more than once. So, in the hair salon with a bottle of this product will need to yuan - Yuan, far more than the actual value of the product. Hidden rules duty week training two eyes beauty industry profit is high, the line into the threshold is low, this makes a lot of workers, no qualification, a halfway decent beautician, plastic surgeon, cosmetic safety is a concern. Xu xiao ying is introduced, some plastic hospital doctors don't have qualification and related qualifications. Some originally is the obstetrics and gynecology hospital or general surgeons, has become an 'famous plastic surgeon'; Others by whitewash background of studying abroad, making false propaganda, self-styled experts and scholars are actually using customers eager to 'beauty' attitude and faith in the doctor and make mei heart money. In addition, beauty salon staff crash is not in the minority, some duty a week training, and then take customers' eyes. Street full of beautiful things in eyes of beauty salon brand, let consumers cannot figure out whether it is what to do. Xu xiao ying introduction, the beauty of life should be limited to professional skin care and make-up. As for double eyelid, hump nose, hit ear hole cause trauma beauty services to human body, are all belong to the scope of medical hairdressing. Now, a lot of beauty parlour life in plastic, like botox injections, sheep child element, hump nose, eyebrow etc. This does not belong to the scope of its business; In the management, the medical beauty salon skin beauty, such as the beauty salon project belongs to the life. The business scope of dozen 'edge' phenomenon has existed for many years. Hidden rules four false publicity concept 'photon tender skin, nano technology, stem cell transplantation these techniques, under the condition of domestic beauty salon existing difficult to real application to the cosmetic surgery. 'Xu xiao ying said,' these technologies compared with the current situation of the beauty industry in China at present, at least in advance to, is exaggerated publicity concept. 'Like' ten years younger is not a dream ', 'knock jin, a month or a full refund', 'without eliminating their spot' slogan, many consumers are not familiar. These xu xiao ying said that marketers tend to be irresponsible, with ads for, if within a month can't minus jins, most businesses will not insist on according to the recipe with consumer, dining, did not meet exercise time, such as personal physique different reason to refuse a refund. Hidden rules five pursuit of curative effect regardless of the consumers' health xu xiao ying said, whitening and weight loss, taboo 'fast' two characters. Because if the cosmetics can rapid whitening products, most of lead paint. Although in the short term, people seem to be a lot of white, but the long-term use can make human body accumulation of heavy metals, these elements on the skin after sedimentation and air oxidation reaction, can let the skin become dark dumb light. Long-term use of such short-term curative effect is obvious product, but also can make the person produces dependency, once stopped, the skin is more grey. Slimming products, too, had better not choose fast weight loss products, short-term effect, big to the harm of human body, would rebound quickly after the outage.