The cosmetics online shopping market development momentum

Cosmetics is a cost almost close to zero, the damned the prospectus says 'gross margin. %, advertising, promotion, marketing expenses such as terminal % of sales revenues, net profit % '. Electricity and cosmetics don't need to pay the cost of terminal, etc, can own brand profit as much as % - %。 Liu once said, in the vast majority of retail platform, male users if more than % means losing money, while women users more than half of you will have the opportunity to make money. Therefore, known as 'women's purse killer' cosmetics electricity, live us not to speak of. According to statistics, about family, China '. Million women, women not only keen to buy cosmetics for their beauty, at the same time they also supplies the vast majority of children, the elderly supplies and male supplies buyers, according to a report by the HuaKun female life research center showed that, in our country. % of married women who decides the family 'to eat', 'wear' and 'daily necessities' choose and buy, therefore, women are the body of the residents living consumption market. And with the increase of income, cosmetics consumption upgrade very quickly. It is understood that the Chinese at the time of year for cosmetics consumer spending is yuan, in the years, this figure rises to RMB, but, for now, Chinese consumption of cosmetics is only Japanese /, / / in the United States and Brazil, Thailand. Expected, China will overtake Japan and become the first Asian markets. Relevant data show that in the cosmetics online shopping growth for %, years. %, its growth trend has absolute leading position in China's online shopping market, cosmetics peremptory has become in the Chinese online shopping market share of the third industry. Editor: Johnny