The characteristics of the cosmetics packaging

Cosmetics for representing fashion, avant-garde, fashion, etc, the packaging requirements, durability, functional and decorative and protective, almost in the equally important position. 1, beautiful fashion, high demand for cosmetics packaging decoration, the production have to be very beautiful. Many high-end cosmetics, packaging of even higher than the cost of the product itself. Cosmetics packaging also has always been the most active market, product updates faster, not only design halfback, require very high levels and processed. Compared with other commodities, cosmetics packing more beautiful and fashion. Most of small capacity to protect skin to taste is expensive, therefore, is also work on the packaging. In addition to the bottle itself, usually plus a bottle, the exquisite patterns are printed on the box and related product information. Many brands also have set packaging or gift packaging form, theme and form different sales. At this point, the Frenchman Jean Paul design of Jean Paul Gaultier perfume packaging can be by Canon in one hundred. He is the perfect combination of fashion and perfume, for him and his perfume won the praise of unprecedented. He designed the perfume bottle is an elegant half naked women, how to add other adornment on it? He joined the creatively was one of the most popular clothing style design, asing if is a close-fitting design fashion. But in how to let him join the indispensable production information is rather difficult. Legendary is: one day he went into a supermarket, full or his design. When his eyes settled on a canned food, suddenly in a flash in your mind: if the glass perfume bottles in a food jar will produce what kind of effect? Not only keep the metal cans and cosmetics bottles similar designs, and well to solve the problem in the production of information transfer. Results in 1997 he 'summer collection perfume package was a great success. 'the dignified and elegant, with skin feel' perfume bottles into the traditional food jar, became a lady of a permanent present. Since then, the design idea has formed the one whole set Jean Paul Gaultier market development strategy. Since 1997, each year they be updated according to the popular fashion trend of packaging decoration. It's a pity that such a bold innovation design is relatively rare in China. At present China's high-end cosmetics market is mostly dominated by international brands, Chinese brands can only struggle in the low-standard market. This is there are many reasons, but in the packaging design flaws are obvious. Most international brands in the packaging design formed their own traditions, both bottle type and color, etc. , have formed a complete set of patterns, and our product design randomness is very big, product lack even the inertia. Cosmetics packaging is the fusion of fashion and technology, is also a great challenge to the designers. 2, do STH unconventional or unorthodox, for new products, if the new packaging, so the customer can increase greatly influence of produce. Another novel packing can add luster for a very common product and attractive. In personal care products and perfume market, product packaging has become a retail shelves can quickly lock are the important factors of consumer attention. Because when a generation of consumers know about packaging design has been gradually, from the mass market to upscale department store, from cosmetics bottles to plastic bottles, perfume and cosmetics marketers increasingly pay attention to water packaging innovation and novelty. Out of strong competition for the terminal consumer attention, many packaging suppliers think product design is becoming more important than ever before. Individual demand drives the customized production ( According to different consumer demand for personalized production mode) The development of enterprise patent mould on popular industry industry. Packaging of novelty and shock value to customers is particularly important, innovation into full play in the design of concept in this class. Innovation will no doubt be popular, but over time will gradually lose their uniqueness. A natural choice in the long run will be will be adopted by all of the products, the concept of innovation will eventually bring the benefits to the customer, for brands and retailers also can bring benefits, but for customers the role of the shock will be time dilute slowly. So innovation is cosmetic packaging constant pursuit. From around the world to the current development of cosmetics packaging container is focused on, development of new packaging materials and new processing technology, the pursuit of new modelling, outstanding product is novel and elegant. 3, mark strictly, on the application of cosmetics label all have strict rules, requirements in the cosmetics packaging must be marked on the products and the production and use of all kinds of information. At present, shampoo and other large capacity liquid bottles are no longer add other packaging, therefore, the label on the bottle not only is the main area of decoration, is the only carrier transmission commodity information. Currently the vast majority of cosmetics label still use heat shrinkable label, the most advanced way is to label and bottle molding at once completed on the injection molding process. Make the label and the bottle to form an organic whole, the advantage is not easy to fall off, also not easy to counterfeit.