Shopping center, beauty makeup brand 'genealogy' out: the secret you know?
Economics there is a phenomenon called 'lipstick effect', it refers to the lipstick that cause because of the recession hit an interesting economic phenomenon, also called 'low price product preference trend'. Actual is whenever the economy, people's consumption will turn to buy cheap luxury, but lipstick is the necessaries of life, but the role of both cheap and whitewash, bring consumer psychological comfort. Lipstick, of course, is not the only one item can bring good mood to consumers. In recent years, has quietly pursued fast fashion, beauty makeup become retail shopping center investment to be bestowed favor on newly. According to the GfK ( Jie fu kay market consulting) The research results show that the cosmetics department channel trends show: department store channel in accelerating the phenomenon such as layout, shopping center. According to win immediately big data center survey, vientiane city of chengdu and chongqing Yin, xidan Joy City benchmarking shopping center, in the years in the form of independent shops make one-stop cosmetics experience zone, offer more abundant cosmetics category, try and set up the bride makeup, makeup, training, etc. , through the guest absorption effect of beauty makeup to gather together the growing popularity of shopping center. Visible now in the shopping center, beauty makeup is in the fierce market change but full of beautiful things in eyes of beauty makeup brand in the shopping center, perhaps a not well-known small store, is born 'noble family,' exactly what links between beauty makeup brand? Commercial real estate to observe the exclusive comb beauty makeup industry part of the brand product line, the mysteries of the beauty makeup brand. Note: figure in the product price is on brand website, Tmall flagship store, the price of the channel such as overseas website manual measuring, there may be errors. Brand organization of data from the network, if there are any errors or omissions, welcome message to correct, supplement. Editor: huang rui
The rise of the beauty economy has caused cosmetic brands to pay more and more attention to appearance packaging.
●Design team: cosmetics packaging design
●Project background: With the improvement of living standards, cosmetics, a fashionable consumer product, has gradually become the mainstream product in people's lives.
It is the nature of every woman to love beauty.
The cosmetics market has gradually improved in recent years
Now cosmetics are no longer exclusively for women
Cosmetic packaging is also gradually out of a more diversified style
Want to know the latest cosmetic packaging design trends?
You'll understand after reading this article!
The most potential petty bourgeoisie brand-simple style makes me feel relaxed and happy!
Cosmetic packaging is a subdivision field that has grown rapidly in recent yea
Cosmetics are commodities that every woman uses.
Simplified packaging design style is a design direction recognized by young people and modern culture.
Consumer trends are the driving force of packaging innovation, and big data analysis is to combine trend insights with packaging innovation.
In order to attract consumers, in recent years, businesses have put more and more effort on cosmetic packaging, and various novel and exquisite packaging have emerged one after another.
In addition to the production date, manufacturer, etc., what are the secrets of the neglected graphic symbols, words, and numbers on the outer packaging of cosmetics?
In addition to the most common barcodes, there are some unobtrusive small icons on cosmetic packaging that also represent very important information.
This common small open can logo means the shelf life after opening.
Research and Markets released the 2020 Packaging Innovation Trends Report-focusing on the latest trends in packaging innovation and the shift to more sustainable options.
Analysts said: 'Sustainability has become an important factor in today's consumers' purchasing decisions.