Shopping center, beauty makeup brand 'genealogy' out: the secret you know?

Economics there is a phenomenon called 'lipstick effect', it refers to the lipstick that cause because of the recession hit an interesting economic phenomenon, also called 'low price product preference trend'. Actual is whenever the economy, people's consumption will turn to buy cheap luxury, but lipstick is the necessaries of life, but the role of both cheap and whitewash, bring consumer psychological comfort. Lipstick, of course, is not the only one item can bring good mood to consumers. In recent years, has quietly pursued fast fashion, beauty makeup become retail shopping center investment to be bestowed favor on newly. According to the GfK ( Jie fu kay market consulting) The research results show that the cosmetics department channel trends show: department store channel in accelerating the phenomenon such as layout, shopping center. According to win immediately big data center survey, vientiane city of chengdu and chongqing Yin, xidan Joy City benchmarking shopping center, in the years in the form of independent shops make one-stop cosmetics experience zone, offer more abundant cosmetics category, try and set up the bride makeup, makeup, training, etc. , through the guest absorption effect of beauty makeup to gather together the growing popularity of shopping center. Visible now in the shopping center, beauty makeup is in the fierce market change but full of beautiful things in eyes of beauty makeup brand in the shopping center, perhaps a not well-known small store, is born 'noble family,' exactly what links between beauty makeup brand? Commercial real estate to observe the exclusive comb beauty makeup industry part of the brand product line, the mysteries of the beauty makeup brand. Note: figure in the product price is on brand website, Tmall flagship store, the price of the channel such as overseas website manual measuring, there may be errors. Brand organization of data from the network, if there are any errors or omissions, welcome message to correct, supplement. Editor: huang rui