According to overseas media reports, as the economy continues to decline, under the pressure of competition of procter &gamble plans on its well-known brand tide, cut their cost of production, the development tide of cheaper products. According to preliminary estimates, the cost will reduce % than existing products. Procter & gamble company spokesman Kash Shaikh, said low tide will be in the United States in the south of the wal-mart supermarket chain and kroger companies try to sell. Kroger company founded in years when Bernard kroger has opened the first chain company - — Big western tea company. Kroger to $sales ranking in fortune of the world's first, sales ranked first in $, become the wal-mart, household storage after America's third largest retail group. Tide is one of the largest brand p&g only in North America, with competitive price, and more profitable.