In 2016 China's cosmetics industry market new characteristics analysis 【

Data show that cosmetics refers to the concept of beauty and personal care products, including 11 large category of small molecule. According to the child category size 2015, followed by: skin care products, hair care products, oral care category, bathing supplies, cosmetics, men's care products, infant and children's products, perfumes, sunscreens, stop sweat the body, hair removal products. Promulgated by the think tank research consulting - 2017 In 2022 China's cosmetics industry market depth research and investment prospects analysis report, in 2015 China's cosmetics industry market capacity is 3156. 300 million yuan, 2011 - In 2015 the average annual compound growth rate of 8. 2%. 2011 - In 2015 China's cosmetics industry market capacity figure source: intelligence research consultation in 2015 China's cosmetics market composition source: intelligence research consultation over the past ten years, the domestic cosmetics market has maintained steady growth, though growth slowed in recent years, but is still one of the most rapid worldwide growth areas. According to the sinolink securities research institute of data analysis, in 2014 China's cosmetics market growth rate of 7. 2% year-on-year, while the growth rate of Japan, France, the United States and South Korea 2 respectively. 3%, 0. 5%, 1. 9% and 5. 5%. Changes in population structure, income level of changes in the upgrading of consumption, consumption habits, the increase in the core consumer groups, cosmetics consumption concept to strengthen, the diversification of marketing channels will be decided in the future the core element of the Chinese cosmetics market capacity. According to the forecast, Chinese cosmetic industry will continue to maintain the stable growth in the coming years, predicted the market capacity will reach 4352 in 2020. 400 million yuan, from 2016 to 2020, average annual compound growth rate of 6. 7%, the industry development space is huge, in the industry leading enterprises will get more bonus from the industry growth. As the main sector of cosmetics, skin care products, make-up and sun block will also appear in the next few years continue to increase. According to the forecast, to 2020, the market capacity will reach 2330, respectively. 100 million yuan, 369. 400 million yuan and 76. 800 million yuan, from 2016 to 2020, average annual compound growth rate of 7 respectively. 7%, 7. 9% and 9. 2%. Skincare, make-up and sun block market capacity forecasting source: traditional intelligence research consulting cosmetics sales channels, including department stores, supermarkets and hypermarkets, cosmetic stores offline entities circulation channels, and developed on the basis of the electronic commerce in recent years, B2C, C2C and other booming in the electricity business channels. 2010 years ago, cosmetics sales channel flow of an entity is given priority to, the international high-end brands and domestic brands market development is limited to a certain degree of. International high-end brands occupy an absolute advantage, second-tier cities, but as a result of three or four line city high consumption crowd density is small, open cost and cost is high, the audience is limited, channel sinking propulsion; And high cost performance of the domestic brand market mainly concentrated in three or four cities and the villages and towns market, on the one hand, under the control of the channel rejection of high-end department stores, shopping center, on the other hand over international brand, brand influence and enterprise strength is limited, so a lot of pooling resources from domestic cosmetics enterprises expand cosmetic stores, supermarket and hypermarket entity channel, but these entities channel constructions with less coverage, promotion of efficiency is low. Therefore, international brands and domestic brands are deep ploughing in the field of their respective advantages, market penetration is difficult. Electric business channels in the information display, information dissemination, information sharing and other advantages to the different brand positioning in different parts of the channel. International brands can through the electronic commerce development low cost low tier cities, while domestic brands have the opportunity to obtain the core city consumer market, the online market become the important channel which the international and domestic brands are popular. Compared with international brands may benefit from greater domestic brand, domestic brand in the marketing strength is weak for a long time, and the characteristics of the borderless online publicity will reduce the marketing costs of domestic brands, at the same time to borrow online community features to build reputation directly compete with international brands; In addition, due to the original channel limit domestic high-quality brand is difficult to develop in the high-end customer group, whereas the electrical business channels could effectively solve the problem. From the point of the development of the past few years, the domestic brand of online channel was very positive and opposite international brand brand image in order to avoid damage and relatively cautious. Therefore, in the electricity business cosmetics channel under the background of rapid development, the inferiority of domestic brand will be weakened, market position will promote quickly.

the depth report
- 2020 2026 China except pouch cosmetics market competition situation and investment direction study
- 2020 2026 China except pouch cosmetics market competition situation and investment direction study
'- 2020 2026 China except the pouch cosmetics market competition situation and the direction of investment research report chapter twelve, contains 2015 - 2019 bags cosmetics industry regional market profile, in addition to the pouch cosmetics industry analysis, the main advantage enterprises - 2020 In 2026 China except the pouch cosmetics industry development outlook, etc.

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