In 2013 China's cosmetics industry competition analysis

Content abstract: high-end skin care products if we put our Masstige products also included in the public to protect skin to taste, popular skin care products accounted for 74% of skin care products overall in 2011, while high-end skin care products accounted for by less than 20% in 2006 to 26% in the ascent to 2011. According to the price and the target consumers, protect skin to taste can be roughly divided into: Volkswagen ( Mass） , middle-grade ( Masstige） , top grade, Prestige） Three broad categories. The mass market in accordance with the price, less than twenty yuan for the low-end market, including which, lung qi, big treasure, such as brand, 20 - 40 yuan for the masses of the market, including tjoy, beautiful snow, such as brand, and 40 - 100 yuan for the high-end market, including olay, pond's and other brands, in recent years, the rapid rise of local brands damned are mainly across the mass medium and high-end two segments of the masses. Mid-range market ( Masstige） Prices in 100 - roughly 200 yuan, including olay generation, aupres, l 'oreal Paris brands. High-end market ( Prestige） And can be subdivided into upscale high-end ( 高信誉) And high-end and mid-range ( 中期 - 低信誉) , such as orange brand positioning in the high-end and mid-range, and SKII, estee lauder and lancome brand positioning in high-grade and high-end. Graph: skin care products market in accordance with the price and the target consumers of high-end market (segment Prestige） Base is relatively small, share in 25 - roughly at present About 30%; While the mid-range market ( Masstige） And the mass high-end market ( 高质量) Two pieces of roughly accounted for nearly 50% of the share; Mass in the end ( 中期质量) And low mass ( 低质量) Two pieces of price below 40 yuan, around 20% + of share, but share are still falling. Graph: top 10 skincare brand market share of high-end skin care products if we put our Masstige products also included in the public to protect skin to taste, popular skin care products accounted for 74% of skin care products overall in 2011, while high-end skin care products accounted for from less than 20% in 2006 to 26% in the ascent to 2011. Graph: popular skin care products and high-end skincare products in 2011 accounted for figure is almost three times that of 2006, 2006 - Compound annual growth rate of 22% in 2011, far above the class 15 protects skin to taste. Growth of 4%. After fully reflect the residents' income increase consumption upgrade the huge demand for high-end products. By 2016, high-end skin care products market will reach nearly 40 billion yuan, in the next five years will remain average speed growth of nearly 15%. Figure 4: high-end skin care products market capacity figure high-end brand market share of the top ten

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