In 2012, six major characteristics on the development of cosmetics packaging materials

Plastic material and composite applications in cosmetics packaging range is more and more big, the packaging container, especially the modelling of plastic bottles designed tend to diversification. The use of cosmetics bottles is restricted. Due to the intrinsic defects of cosmetics bottles ( Such as than major, fragile, etc. ) , for general cosmetics, if use plastic material or composite material instead of glass containers for packaging, plastic containers or composite containers are often adopted to packaging, for high-end cosmetics or volatile and vulnerable cosmetics fragrance, such as perfume, general or adopt cosmetic packaging bottle packaging. Diversification of packaging container specifications to meet different consumption levels. Because of the cosmetics market competition intensifying, the maker of the investment in the cosmetics packaging is becoming more and more big. Cosmetics for perfection, to meet different needs, the capacity of the container size is diversified, to facilitate consumer choice; For a high grade product, take small capacity for packaging, to meet the needs of low-income people, especially to meet the green girl curious of consumer psychology. Serialization of cosmetic packaging design. So-called series packaging design, it is to point to in a unified logo and written words as the premise, with a different colour, water lines, or different modelling structure of merchandise packaging design for the tone of the same category, request with the vision, with vision, both diversification, have integral feeling again. In the practical application of cosmetics packaging, there are generally two kinds of circumstances, one is: the same brand, the different function of the whole series of cosmetics packaging, for consumers to buy, with and make the overall price is lower than the total individual purchase price. A series of cosmetics such as a brand, and maintain the overall design of the wind, and then use a larger container, will be set all kinds of cosmetics packaging, overall sales as a sales unit; The second is: the same brand, the same main function, but different auxiliary function of a series of cosmetics, or the same brand, the same can work, but different formulation of a series of cosmetics, seriation design in packaging design. Such as a brand of moisturizer, its main function is to protect skin, but different auxiliary function, and as a brand of cleanser, its function is cleansing, but make the recipe. This kind of cosmetics series, the packaging design, the series of packaging design should comply with the characteristics of both reach the role of series packaging, and for consumer choice. The needs of the development of cosmetics packaging more and more should be individualized. Cosmetics packaging must be properly convey different personality required by the consumer demand characteristics of cosmetics, different people aesthetic temperament and interest, to successfully realize the cosmetics sales. Some cosmetics such as moss, perfume and other products in the form of spray packing such as packing, to facilitate the use of consumers. Cosmetics packaging more and more attention to the structure of the container design and accessories design, make consumer easy to grip in a variety of environment, easy to use, easy to quantitative.