Domestic consumer goods market competition is fierce

Rising domestic urban residents income, promote consumer goods also increases year by year. A recent analysis predicts that annual commodity market in the future growth will remain above %. According to domestic media, cleaning products, cosmetics and oral cleaning products, become a lot of brands to break into. First of all, from the point of washing market, cleaning products has entered the stage of segmentation, price, packing and using effect are becoming important consumer consideration. Due to the major manufacturers are increasing investment in technology and propaganda, market competition is intense. Secondly, in the cosmetics market, once upon a time in dominant long over were the days of cheap goods, consumers are more rich individual character and brand products. Such as Shanghai jahwa ( ） , red bell and other domestic cosmetics enterprises, are the key to build the brand image, with foreign rivals preempt the high-end market. Finally, as people become more and more importance to oral health, China has rapidly developed into the biggest producer and consumer oral cleaning products. But now the gap between domestic brands and international group is very big still, some domestic enterprise mainly sales of toothpaste, also began to develop diversified products. On new products and advertising strategy, many domestic enterprises to reduce costs, competition with foreign brands. The most pleased that yunnan baiyao ( ） With the sign 'confidential' Chinese traditional medicine, the toothpaste market soared all the way, become the biggest dark horse on the market. Overall, the domestic household and personal care market development space is large, especially is high-end consumption outshine others, with double-digit growth. Some domestic companies more in some niche gradually catch up with and surpass foreign competitors, market a place.