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Cosmetics packaging JinYongYu 'Chinese herbal medicine' provoke controversy
by：Lisson
2020-11-11
Will soon be introduced 'cosmetics label management norms', is a list of prohibited mark phrase hundred, & other;
Chinese herbal medicine & throughout;
As one of medical terminology is also on the list of banned, thus caused the controversy: the intention in line with international standards of cosmetics label management specification, suspected kill local brand advantage?
“ Taboo subject & throughout; Are intended to prevent bragging about
according to the specification draft, there are three types of words need to be removed from packaging in the future, one kind is the false exaggerated expressions, such as special effects, high efficiency, etc. ; One kind is express or implied the function and effect for the treatment of diseases, such as antibacterial, in addition to mites, etc. ; The third class medical term, disable wide range, including cell regeneration, immunity, nearly 70 kinds of Chinese herbal medicine. To launch such a harsh clear rules, main is to want to contain the cosmetics industry in the prevailing & other; Effect of bragging about wind & throughout; , and to remind consumers of supplies is not drugs, irreplaceable drugs used in our daily life. Some of the rules that draw lessons from foreign, & other; Medicine & throughout; Word clearly in rejection, & other; Drug & throughout; Chinese herbal medicine intermediate is banned. In the future may recommend & other; Chinese herbal medicine formula & throughout; Advertising diction to & other; Natural plant formula & throughout; , but as a result of consumer & other; Throughout the eye &; Appeal will be discounted.
limited local brands most
if this provision in China recently, most & other; Injured & throughout; When state-owned brand. In recent years, under the international brand to envelop, some with natural herbal products for the strengths of local brand, has gradually come to the fore. In a variety of Chinese herbal medicine hundred rough market integration, can rival with foreign high-end brands in the domestic market, annual sales of more than 400 million yuan. Due to the Chinese consumers are most likely to accept the concept of Chinese herbal medicine healthier than chemicals, therefore in the bath dew, shampoo, toothpaste, etc in the field of cosmetic, the main Chinese herbal medicine of a dominant position in the domestic brands, at present the product packaging marked has & other Chinese herbal medicine & throughout; On domestic supplies sales output value of more than 10 billion yuan. In fact, the foreign market is growing demand for cosmetic products of Chinese herbal medicine, the Japanese natural herbal cosmetics has accounted for over 50% of the whole market, some world brand cosmetics are ready to buy in China or Chinese herbal medicine product development projects, invested heavily to study the essence of Oriental herbal medicine.
the ban than raising standard
in the future, natural plants and Chinese herbal medicine cosmetics dominate the global market, this is a big trend. If stipulated by China & other; Chinese herbal medicine & throughout; Restrictions on the product packaging, can also lead to overseas for our advantage products set up trade barriers.
at present, the annual sales of more than 1 billion yuan & other; Nightfall & throughout; Bath dew, the formula is given priority to with six kinds of Chinese herbal medicine, in the domestic market to occupy absolute is preparing to overseas market, after the first once & other; Chinese herbal medicine & throughout; Words have banned, how advertising in emerging markets into a dilemma.
to this end, many domestic cosmetic companies think, Chinese herbal medicine and medical terminology can't entirely equivalent, so should not out on the package. Don't & other specification market; One size fits all & throughout; Under the ban, can take to increase Chinese herbal medicine additive and cosmetics standard to raise barriers to entry, so both radical is conducive to a domestic industry, but also to Chinese herbal medicine air towards the world.
if you want to customize cosmetic plastic packaging bottles, please contact guangzhou plastic packaging cosmetic packaging bottle manufacturer.
“ Taboo subject & throughout; Are intended to prevent bragging about
according to the specification draft, there are three types of words need to be removed from packaging in the future, one kind is the false exaggerated expressions, such as special effects, high efficiency, etc. ; One kind is express or implied the function and effect for the treatment of diseases, such as antibacterial, in addition to mites, etc. ; The third class medical term, disable wide range, including cell regeneration, immunity, nearly 70 kinds of Chinese herbal medicine. To launch such a harsh clear rules, main is to want to contain the cosmetics industry in the prevailing & other; Effect of bragging about wind & throughout; , and to remind consumers of supplies is not drugs, irreplaceable drugs used in our daily life. Some of the rules that draw lessons from foreign, & other; Medicine & throughout; Word clearly in rejection, & other; Drug & throughout; Chinese herbal medicine intermediate is banned. In the future may recommend & other; Chinese herbal medicine formula & throughout; Advertising diction to & other; Natural plant formula & throughout; , but as a result of consumer & other; Throughout the eye &; Appeal will be discounted.
limited local brands most
if this provision in China recently, most & other; Injured & throughout; When state-owned brand. In recent years, under the international brand to envelop, some with natural herbal products for the strengths of local brand, has gradually come to the fore. In a variety of Chinese herbal medicine hundred rough market integration, can rival with foreign high-end brands in the domestic market, annual sales of more than 400 million yuan. Due to the Chinese consumers are most likely to accept the concept of Chinese herbal medicine healthier than chemicals, therefore in the bath dew, shampoo, toothpaste, etc in the field of cosmetic, the main Chinese herbal medicine of a dominant position in the domestic brands, at present the product packaging marked has & other Chinese herbal medicine & throughout; On domestic supplies sales output value of more than 10 billion yuan. In fact, the foreign market is growing demand for cosmetic products of Chinese herbal medicine, the Japanese natural herbal cosmetics has accounted for over 50% of the whole market, some world brand cosmetics are ready to buy in China or Chinese herbal medicine product development projects, invested heavily to study the essence of Oriental herbal medicine.
the ban than raising standard
in the future, natural plants and Chinese herbal medicine cosmetics dominate the global market, this is a big trend. If stipulated by China & other; Chinese herbal medicine & throughout; Restrictions on the product packaging, can also lead to overseas for our advantage products set up trade barriers.
at present, the annual sales of more than 1 billion yuan & other; Nightfall & throughout; Bath dew, the formula is given priority to with six kinds of Chinese herbal medicine, in the domestic market to occupy absolute is preparing to overseas market, after the first once & other; Chinese herbal medicine & throughout; Words have banned, how advertising in emerging markets into a dilemma.
to this end, many domestic cosmetic companies think, Chinese herbal medicine and medical terminology can't entirely equivalent, so should not out on the package. Don't & other specification market; One size fits all & throughout; Under the ban, can take to increase Chinese herbal medicine additive and cosmetics standard to raise barriers to entry, so both radical is conducive to a domestic industry, but also to Chinese herbal medicine air towards the world.
if you want to customize cosmetic plastic packaging bottles, please contact guangzhou plastic packaging cosmetic packaging bottle manufacturer.
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