Cosmetic tube packaging
by:Lisson
2020-09-11
In the field of cosmetic packaging, with the improvement of technology, the development of packaging has gradually highlighted the characteristics of personalized display and innovation, the introduction and application of new technologies and processes, and the development and substitution of new environmentally friendly materials. Safe and convenient packaging will be more popular. Welcome to the market. After China joined the WTO, global brand management has become an important strategy for companies in international competition. Brand development, brand education, brand innovation and other issues have also received increasing attention from domestic companies. Although they do not have extensive brand management experience with international brands, they also lack successful brands. However, Chinese national enterprises are still exploring and developing through innovation. Take the cosmetics and detergent industry as an example. Although people still have the impression of a white porcelain bottle with green iron cover, an antique and affordable 'Big Friendship' cream, this cream was once famous all over the country in the 1980s. The old brand with 10,000 customers can now only rely on the ever-decreasing consumer base to maintain its meager sales. In the face of the intervention of external information, the application of new technologies, the emergence of new products, and the overwhelming packaging and promotion, there is only one purpose-to compete for every hesitant customer. Today, when goods are extremely abundant, if you do not change or innovate, you will be eliminated. For novel products, if the new curing agent tube packaging is used, the influence on customers will be greatly enhanced. In addition, novel packaging can add luster and appeal to a very ordinary product. In the personal care products and perfume market, product packaging has become an important factor that can quickly lock consumers' eyes on retail shelves. Because contemporary consumers have gradually become aware of packaging design, from the mass market to high-end shopping malls, from glass bottles to plastic bottles, perfume and cosmetics marketers are paying more and more attention to packaging innovation and innovation. Out of strong competition for the attention of end consumers, many packaging suppliers believe that product design has become more important than ever. Personalized demand drives the continuous development of customized production (personalized production mode based on the needs of different consumers), and patented molds are popular among enterprises in the industry.
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