Cosmetic packaging pursues healthy and sustainable

While competing with many local cosmetics companies for eyeballs on product packaging, international big-name cosmetics and luxury packaging have embarked on a completely different path, beginning to play the theme of green and environmental protection and advocating the concept of sustainable development. The international big-name 'Chanel' chooses its raw material packaging partners with the standard of 'using the most environmentally friendly materials while reducing costs', which may be the same standard for many brands in the future.

At the 6th Shanghai International Luxury Packaging Exhibition, in addition to continuing to adhere to environmental protection and sustainable development, the packaging of daily chemical luxury goods also put forward new requirements for product packaging-simplicity and low-key. (Ningchuan Packaging-Cosmetics packaging thick bottom thick wall PET/PETG injection bottle)

Increase R&D efforts and let green environmental protection play the leading role

Green environmental protection and sustainable development have been recognized by most luxury packaging material companies. Whether it is paper, glass or plastic manufacturers, they have increased investment in scientific research in this area, from the use of production equipment, the control of pollution during production, and Efforts in the substitution and selection of environmentally friendly materials.

Creativity and green are the eternal topic of packaging. Sustainable development is not a slogan or a means of marketing, but a path that must be taken. This trend will not change. This kind of advocacy has already produced the production and manufacturing process of manufacturers. Substantial impact and change.

In terms of plastic packaging, PET plastic material is an ideal recyclable green environmental protection material. The PET blow molding packaging method has been used in the daily chemical industry as early as the daily chemical industry, but in the past, the thin-walled PET bottle was only used in the packaging of washing and care products, but it was applied in a single form. Due to the limitations of the production process and technology, there has been no glass bottle. The kind of texture and shape development and a breakthrough in the thinking of packaging form. Shaoxing Ningchuan Packaging Container Co., Ltd. is committed to the design and development and production of the shape of thick-walled PET injection-blow bottles, starting from the improvement of production equipment and mold development to the improvement and improvement of production technology, breaking the traditional thinking, and making thick-walled PET Injecting and blowing cosmetics packaging methods have made breakthroughs and promoted and applied, especially the thick-bottomed and thick-walled PET/PETG plastic injection-blowing bottles have opened up creativity first.

PET plastic itself is recyclable and environmentally friendly, and the cosmetic packaging bottles made of PET plastic are not easy to break but are resistant to freezing and other advantages, which can be called a green revolution. Shaoxing Ningchuan Packaging Container Co., Ltd. changed its “thick-walled PET plastic bottles” in cosmetic packaging methods, focusing on daily chemical products, water and milk packaging bottles and cream skin care product bottles. Compared with ordinary materials, the transportation cost has been reduced. The transportation damage is almost zero, which overcomes the problem of easy freezing and cracking of the bottle body of the glass bottled water and milk products in the northern market. It is important to not lose the texture of the glass bottle packaging.

In addition to making fuss about the production process for the green revolution of the raw material packaging material manufacturers, many manufacturers are also constantly innovating in the control of pollutant discharge and the treatment of pollutants. Many packaging material manufacturers spent 13% of their total sales in technological research and development last year. Some polluting companies have also increased their investment in sewage treatment by 15%-20% per year. Technology, equipment and personnel Investment in other areas has also been continuously strengthened. In addition to ensuring the cleanliness of industrial wastewater, it is also continuously reducing the total amount of sewage.



Simplicity is not simple, pursuing the added value of packaging to enhance the product

In the process of the green revolution, it is inevitable to resist 'excessive packaging' and choose more environmentally friendly and green materials. The packaging of daily luxury goods has gradually developed in a simple and refreshing direction. At the same time, brands are paying more and more attention to the added value that packaging can bring. In addition to the perception of the eyes, they also hope that the touch of the hand, the smell of the nose, and the opening The packaging feel and other aspects are strengthened to make the consumer experience better.

Compared with braised pork, tofu mixed with shallots can better reflect the chef's skills. Obviously, simple luxury goods are also a challenge for raw material packaging manufacturers. Although luxury and conspicuousness can also attract the attention of consumers, recently foreign luxury brands have begun to emphasize simplicity and high-end packaging. In fact, this requirement is higher than the previous complex and luxurious. Simple packaging is easier to highlight flaws, and the ability to control the details of the manufacturer is higher. Shaoxing Ningchuan Packaging Container Co., Ltd.’s foundation lies in the 'green onion mixed with tofu'. A seemingly simple plastic bottle, without the cover of the glass bottle after spraying, and without the luxuriousness of the acrylic bottle, but the details The handling, the edges and corners of the bottle, and the fullness of the color are simple. As a cosmetic packaging manufacturer, at the same time, creativity becomes more important, and higher requirements are placed on the manufacturer's designers.

In addition, the brand is obsessed with the added value that cosmetic packaging brings to the product. From the moment consumers get the product, until they open the package and touch the product itself, all the good experiences before using the product come from the packaging design. This requires that packaging is not simply to please the eyes, but an all-round experience of the five senses. (Ningchuan_Thick-bottomed and thick-walled PET injection bottle)

The value of cosmetic packaging lies in the realization of its functions and the need to increase the added value of brand products, adding elements other than cosmetic packaging bottles, and through technological innovation, 'thick wall PET bottles' replace other materials, such as glass and metal, from visual to tactile. Material packaging. Chen Jun, general manager of Shaoxing Ningchuan Packaging Container Co., Ltd. believes that compared with traditional metal or glass materials, the innovation in PET bottle production technology not only saves production and transportation costs, but also saves the post-process cost of packaging modification. It can also meet the brand's requirements for the added value of packaging, making the product more tactile. At the same time, PET materials are easier to recycle and degrade and are more environmentally friendly.