A Japanese cosmetics brand in southeast Asia market

Recently, due to the tension between the two countries, and in the relationship under the condition of uncertainty, the major Japanese cosmetics brand enterprise that southeast Asia female cosmetics market becomes more important to them. According to 'Japanese economic news' reported that due to the economic recession, in the form of domestic cosmetics market share for the last year. Trillions of yen, years reduced the billion yen than in previous years; And according to related enterprises, according to the southeast Asian countries of Thailand, Vietnam, Malaysia, myanmar, Indonesia year-on-year increase in market. %, more than billion yen. Southeast Asian female population, is Japan's times, and the higher percentage of young women in hairdressing cosmetic products market will be enlarged, which contains huge business opportunities. At present due to the tension between the two countries, and in the relationship under the condition of uncertainty, the major Japanese cosmetics brand enterprise that southeast Asia female cosmetics market becomes more important to them. Japanese cosmetics brand shiseido, the plan through to the southeast Asia market development, will increase its % in overseas sales from now to more than half. It through the first department store in myanmar, Laos and other southeast Asian countries selling Japanese shiseido brand products, and in countries such as Vietnam local production of its low price brand 'Za' sales, in a way that is expanding customer base in southeast Asia. A Japanese cosmetics brand kanebo are taking brand cosmetics department stores selling Japanese products in southeast Asia countries, including in countries including the Philippines, adopt the mode of factory, established in Malaysia in situ corporation, to strengthen its marketing ability. Similarly, including panasonic, some electric company will be the production of steam beauty appliances into Thailand, Indonesia and other southeast Asian countries, sharp also plans to since in blower and beauty appliances to sales in southeast Asia. www。 hzpzs。 Net editor: xiao sun editor: note: henan