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Cosmetics is really the more expensive the better?
by：Lisson
2020-11-18
1, your skin care products, where is the money?
（ 1) Brand. Decided to cosmetics price, not the price of the product itself, but the brand itself. Thus advertising brand, to protect skin to taste is very important.
l 'oreal group, for example, we see cosmetics company is how to spend money, how to make. As we can see
,
1, l 'oreal group's product gross margin for 71. 1%. Here, the gross margin calculation is: ( Sales - The cost of sales) / sales.
2, most of the expenses for advertising and promotion costs, 29. 1%, and the related channels, such as administrative management expenses are as high as 21. 4%. Together, the two account for 50. 5% of the cost.
3, research and development costs is 3. 4%, which is already very high r&d, no cosmetics companies can invest more than the ratio, not to mention the domestic cosmetics company.
visible, most of the charges will be contribute to marketing and channel, accounting for half the price of 50. 5%.
（ 2) The product itself: let's look at the product itself, in fact this part of the cost is included in the cost of sales, cost of sales accounted for 28 here. 9%. Because the cost of sales includes the products of raw materials, packaging materials, production and manufacturing, logistics transportation costs. And related to us, only the raw materials, packaging materials and cosmetics to remove production and logistics costs, this part raw material costs in the cost of sales account for costs would be much lower.
and products to our hands, really determine product use effect, namely cosmetics raw materials. But the sad fact is that we get the hand skin care products, in many cases the packaging material price than the price of raw material contents of!
so, do you imagine the picture, in 28. 9% of the cost of sales, the ratio of raw material and how much.
2, is there a difference price will lead to different composition?
the proportion of raw material costs in the product price is negligible, if the pursuit of profit margins, the control of product cost will be very strict, that is, when the channel costs, marketing costs the enterprise external must spend money to change, the most can do is first from the inside, from their own products to hand in order to improve gross profit. Reduced cost is a good choice, especially under the traditional channels of mid-range of domestic products, because the competition is too fierce, gross profit margin is very low, is sensitive to cost of raw materials formula, have no ability to do the product with high raw material costs.
but if it is a high-end products, profit space is large, will have more money to spend on the product itself, but it is more of those high-end brands abroad. From this point, a penny a points goods, is established. But there are not established, even if is a high-end brand, does not necessarily represent the cost of the raw materials used by the will be very high. Can use low price formula to things, why must use expensive? Bosses always want to earn more. Can speak a little more, because of the cosmetics company is usually a recipe for different brands, through change essence, or add a bit of a publicity, can be used for different brands.
according to expert introduction, lancome black bottle and l 'oreal Paris black bottle core element in the essence of the two products is 'the second crack yeast fermentation product dissolved cell'. Second crack yeast is a kind of fermented product dissolved cell can be strengthen the metabolism of the skin cutin layer, have played an important role in cell repair and maintenance. In both ingredients list ranked second, that is to say, content is not low.
but you more familiar moisturizer and other effective ingredients, such as sodium hyaluronate, are the two products are some, but with an array of before. To adjust the use feeling or match with other ingredients effects, and adjust the dosage.
3, different components can lead to skin care effect have a difference?
. Eventually lead to protect skin to taste effect difference, or components ( And technology) The different. Because companies use different technologies, and your skin needs of products is also different, so you will have the most applicable in different brands of cosmetics. Just as some people say that niacinamide whitening is good, but some people don't have any feelings with down or stimulating. Some people use the VC whitening effect is very good, but others said there was no effect of love. So, the formula and the use of the technique and technology of the determinant is lead to skin care effect.
even if the raw material looks the same, but the amount of raw material is different, also can bring certain differences between products. So single from the raw material for table, both can't draw on the equal sign. Experts also said that although both in raw material costs won't be too big gap, but it is, the product difference is inevitable. Cosmetics, therefore, is not the more expensive the better, everyone in the use of skin care products, must be good at summarizing for their composition, and not be kidnapped by the brand, pay for expensive advertising brand.
1, protect skin to taste, the same company different price may use technology, even the formula is the same. So can't say that the price is higher, the more effective, to judge by the ingredient list.
2, protect skin to taste the different price, different companies are usually more expensive materials will be better, but it is not absolute, because so many big selling high-priced phenomenon with common ingredients.
3, determine the effect that protect skin, not cosmetic of high and low prices, but the efficacy composition and its formula used in the technique, and the products with your skin, the degree of match environment.
（ 1) Brand. Decided to cosmetics price, not the price of the product itself, but the brand itself. Thus advertising brand, to protect skin to taste is very important.
l 'oreal group, for example, we see cosmetics company is how to spend money, how to make. As we can see
,
1, l 'oreal group's product gross margin for 71. 1%. Here, the gross margin calculation is: ( Sales - The cost of sales) / sales.
2, most of the expenses for advertising and promotion costs, 29. 1%, and the related channels, such as administrative management expenses are as high as 21. 4%. Together, the two account for 50. 5% of the cost.
3, research and development costs is 3. 4%, which is already very high r&d, no cosmetics companies can invest more than the ratio, not to mention the domestic cosmetics company.
visible, most of the charges will be contribute to marketing and channel, accounting for half the price of 50. 5%.
（ 2) The product itself: let's look at the product itself, in fact this part of the cost is included in the cost of sales, cost of sales accounted for 28 here. 9%. Because the cost of sales includes the products of raw materials, packaging materials, production and manufacturing, logistics transportation costs. And related to us, only the raw materials, packaging materials and cosmetics to remove production and logistics costs, this part raw material costs in the cost of sales account for costs would be much lower.
and products to our hands, really determine product use effect, namely cosmetics raw materials. But the sad fact is that we get the hand skin care products, in many cases the packaging material price than the price of raw material contents of!
so, do you imagine the picture, in 28. 9% of the cost of sales, the ratio of raw material and how much.
2, is there a difference price will lead to different composition?
the proportion of raw material costs in the product price is negligible, if the pursuit of profit margins, the control of product cost will be very strict, that is, when the channel costs, marketing costs the enterprise external must spend money to change, the most can do is first from the inside, from their own products to hand in order to improve gross profit. Reduced cost is a good choice, especially under the traditional channels of mid-range of domestic products, because the competition is too fierce, gross profit margin is very low, is sensitive to cost of raw materials formula, have no ability to do the product with high raw material costs.
but if it is a high-end products, profit space is large, will have more money to spend on the product itself, but it is more of those high-end brands abroad. From this point, a penny a points goods, is established. But there are not established, even if is a high-end brand, does not necessarily represent the cost of the raw materials used by the will be very high. Can use low price formula to things, why must use expensive? Bosses always want to earn more. Can speak a little more, because of the cosmetics company is usually a recipe for different brands, through change essence, or add a bit of a publicity, can be used for different brands.
according to expert introduction, lancome black bottle and l 'oreal Paris black bottle core element in the essence of the two products is 'the second crack yeast fermentation product dissolved cell'. Second crack yeast is a kind of fermented product dissolved cell can be strengthen the metabolism of the skin cutin layer, have played an important role in cell repair and maintenance. In both ingredients list ranked second, that is to say, content is not low.
but you more familiar moisturizer and other effective ingredients, such as sodium hyaluronate, are the two products are some, but with an array of before. To adjust the use feeling or match with other ingredients effects, and adjust the dosage.
3, different components can lead to skin care effect have a difference?
. Eventually lead to protect skin to taste effect difference, or components ( And technology) The different. Because companies use different technologies, and your skin needs of products is also different, so you will have the most applicable in different brands of cosmetics. Just as some people say that niacinamide whitening is good, but some people don't have any feelings with down or stimulating. Some people use the VC whitening effect is very good, but others said there was no effect of love. So, the formula and the use of the technique and technology of the determinant is lead to skin care effect.
even if the raw material looks the same, but the amount of raw material is different, also can bring certain differences between products. So single from the raw material for table, both can't draw on the equal sign. Experts also said that although both in raw material costs won't be too big gap, but it is, the product difference is inevitable. Cosmetics, therefore, is not the more expensive the better, everyone in the use of skin care products, must be good at summarizing for their composition, and not be kidnapped by the brand, pay for expensive advertising brand.
1, protect skin to taste, the same company different price may use technology, even the formula is the same. So can't say that the price is higher, the more effective, to judge by the ingredient list.
2, protect skin to taste the different price, different companies are usually more expensive materials will be better, but it is not absolute, because so many big selling high-priced phenomenon with common ingredients.
3, determine the effect that protect skin, not cosmetic of high and low prices, but the efficacy composition and its formula used in the technique, and the products with your skin, the degree of match environment.
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